Kamdhenu Paints Launches Festival Contest to Celebrate Lohri, Pongal and Makar Sankranti
Monday, January 13, 2020
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New Delhi, 13 January 2020: Kamdhenu Paints, one
of India’s leading full-scale decorative paint company has rolled out festival contests
to celebrate Lohri, Pongal and Makar Sankranti. Kamdhenu Paints is running the campaign
on Facebook and Instagram for the month of January.
Through this contest, Kamdhenu
Paints is encouraging customers / viewers to share their favorite color of the
Lohri Season on the company’s Facebook and Instagram page. The company is also
encouraging participants to share their best childhood memory of Lohri, Pongal
and Makar Sankranti to make it exciting for participants.
Kite-flying, bonfires
mark Lohri celebrations across North India. During the day, kite flying
traditions are beautifully practiced with kites of different colours, sizes and
shapes with 'Happy Lohri' and 'Happy New Year' messages seen in the sky. To
capture the excitement around Kite-flying, Kamdhenu Paints is urging customers
to share their word when they challenge each other and cut kites.
2 lucky winners will
be chosen by a dedicated team from each of Lohri, Makar Sankranti and Pongal
contests. Kamdhenu Paints will award Rs 500 worth Amazon gift voucher to each winning
participant / author of the winning entry.
Commenting on the campaign, Saurabh Agarwal, Director, Kamdhenu Paints said, “Moment marketing and creating seasonal platforms is extremely
relevant for consumers as it allows us to be focused on a message that is top
of mind and universally relatable for our audience. 2020 will be a year of
moment marketing with brands getting comfortable with digital media as social
media platforms lend themselves beautifully for brands to connect and engage
with customers. Our latest contest picks up on this trend with creatives to
drive / get major customer engagement and build recall for Kamdhenu Paints.”
Brand|
Kamdhenu Paints
Link|https://www.facebook.com/KamdhenuPaint/videos/556704708254570/
https://instagram.com/kamdhenu_paints?igshid=1ekmeg9xey8ls
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